Course Creator: Kapeeto
Predictably Irrational
The Hidden Forces That Shape Our Decisions
Chapters
- 1. The Truth About Relativity
- 2. The Fallacy of Supply and Demand
- 3. The Cost of Zero
- 4. The Cost of Social Norms
- 5. The Power of Free Cookie
- 6. The Influence of Arousal
- 7. The Problem of Procrastination and Self-Control
- 8. The High Price of Ownership
- 9. Keeping Doors Open
- 10. The Effect of Expectations
- 11. The Power of Price
- 12. The Cycle of Distrust
- 13. The Context of Our Character, Part I
- 14. The Context of Our Character, Part II
- 15. Beer and Free Lunches